Whether you need support on the whole partner programme or strategic alliance or just in designing the strategy, being introduced to partners, working with partners to build the joint strategy, recruiting partner and alliances resources, knowing what software toold to use, or managing the partners to succeed, Company Alliances is here to help you.

To build a partner programme or strategic alliance the first step is to understand where your business is headed. Everything you build from this point on, needs to be lined up behind your business direction and support your objectives.  Equally, you need to understand your joint target market, it's needs and wants, how to segment and reach that market,  how to get those messages to them, what messages to portrait, how to beat you competitors, and how to convert them into customers, support and service them, how to train your partner sales teams, and how to continuously improve your joint offerings.

Building a partner programme and strategic alliances is akin to designing a new business venture, albeit more complex becuase of the number of others businesses you need to align strategies and cultures with.  Imagine you are a dragon on Dragon's Den.  What would you do, if you where presented with your partner programme or strategic alliance proposition?  What questions would you ask?  Would you want to know if your time, effort, risk, and money will result in better returns that all the other areas you could focus on? 

Company Alliances has experienced this on many occasions and know not only how to prepare you to succeed, but in most cases ensures success my managing the strategic alliances or partner programme.  Our current list of clients can be found by clicking on Partner Opportunity on the left.    Company Alliances was a review panel member for the British Standards Institute's Publicly Available Specification (PAS) 11000 Collaborative Business Relationships standard, a best practice framework.