The company has its headquarters at the Birmingham Science Park, Aston.
The company’s StudioTM technology is the foundation behind the firm’s success. Studio hides the complexity of underlying technology by presenting it to business users in a format and language they are able to understand. This enables non technical end users to make otherwise complicated changes to their software applications. This facilitates rapid change to business processes and activities without the need for IT intervention enabling an organisation to keep pace with changes in its internal or external operations. It is believed to be the only software of its type that will allow the execution of business activities directly from a process model.
The investment will be used to increase the level of R&D and open up new channels to market.
Prior to this investment, the company has been organically funded, with the aim of developing and commercializing the technology of its founder Robert Minty. Robert is a computer studies graduate from Brunel University who designed and managed the development of Diamonds Studio following a successful career with a US-based international software company.
Robert Brown, Diamonds managing director, said: “I am delighted that Midven has chosen to invest in Diamonds and look forward to working with them to realise the full potential of the business.”
Midven is the West Midlands’ leading investor in small and medium sized businesses. Duncan Kerr, investment director of the firm’s Early Advantage fund, added: “I asked Robert Brown to have a look at the company to see whether the opportunity had merit. Robert managed the growth and successful sale of Coda, an accounting software business. Robert saw sufficient potential in Diamonds to take over managing the company. The combination of a flexible software platform with proven leadership makes this a very attractive proposition to invest in.“
For more information on Diamonds please visit www.diamonds-software.com
