Diamonds Software, Bath, England, the developer of Diamonds Studio, the Software Oriented Archtitecture (SOA) development environment based on Oracle's database has release an innovative Customer Relationship Management (CRM) solution focused on Sales Performance Management to provide flexibility and agility not seen previously in CRM solutions.

Diamonds Software's Sales and Marketing Director, Jeff Goddard, said "It think it was the lack of flexibility that made me dislike CRM – sales force automation tools. It didn't matter whether they where tailored to what I sold or not, because it never quite worked for me. If I pointed out where change was needed, then either IT couldn't or didn't have time to help. So, we decided to develop a tool without any of these frustrations."

Diamonds Software started with the premise of, absolute flexibility, no IT involvement, the ability to create sales best practice processes and prove them to be the best. It should only take a few minutes to build sales processes, plus have the usual CRM and sales force automation features we all take for granted and everything we need for reselling, partnering and deal tracking! We also wanted to remove little annoyances such as the need to have three lines of the address fields; to add contacts that have more than one office; and data fields to be updated when convenient to the sales person.

Diamonds Studio prove to be the most useful solution to develop Diamonds CRM Sales Performance Management becuase it automatically builds in flexibility allowing users to change their own processes and hence giving control to the business and avoiding the dilemmas of IT interpreting requirements wrongly. So now sales people or more likely sales directors and sales managers are presented with a step change in CRM sales force automation tools. If we said that, every individual sales person could create and measure their own sales best practices in minutes, without getting IT involved and without changing any code, you would have an idea of the flexibility we provide.

Potential customers can trial Diamonds CRM Sales Performance Management for free, design and build their own sales processes, test them and if they like them purchase the solution know full well the systems works for them. For further information please contact:

Jeff Goddard

jeff.goddard @ companyalliances.com

07738 052159